I was asked, “I’m very interested in digital publishing & new media but feel I’m suffering from a bit of learning curve. Any tips on self educating?” on our VYou channel. I rattled off an answer, but I thought it might be helpful to link … Read More →
Category Archives: Electric Type
Be cool. Gift a book app today.
Want to know the surest, quickest way to be the coolest aunt, uncle, dad, mom, or grandparent on the block? Gift your young iPad-loving reader an interactive book. And how do you go about gifting an app, you ask? Well, being a self-identified pretty cool uncle, … Read More →
Born Digital: Behind the Scenes of The Jungle Book
When we began production on The Jungle Book: The Story of Mowgli & Shere Khan in fall 2010, we were faced with a daunting challenge. How could we build an iPad app, based on a classic tale, that appeals to kids’ natural and limitless sense of … Read More →
Introducing The Jungle Book for iPad
Same tiger, brand-new stripes. Say hello to The Jungle Book: The Story of Mowgli & Shere Khan. **”Set to Buchanan’s lush, luminous illustrations, this adaptation of the adventures of Mowgli introduces the classic to a new generation…With wonderful production values, this app is enjoyable both … Read More →
The Jungle Book on YouTube
It was a warm, sticky night in the jungle…when we just posted The Jungle Book promo video on YouTube! Check it out!
A Note from the Publisher
Eight months ago… I bought my first iPad. The justification: the iPad would change the way we would all read—it would democratize publishing, provide equal billing to small presses and subgenres, and make space for transmedia storytelling. As a writer and a book lover, I … Read More →
Go ahead, ask me on VYou
Have a question about digital publishing or the next chapter in e-books? We’re nearing the end of our journey building our first book app. Before we debut The Jungle Book, ask us a question and we shall do our best to respond. Submit queries at VYou.com.
Welcome to the Jungle
Presenting The Jungle Book: The Story of Mowgli & Shere Khan. Now on the App Store. Deep in the leafy thick of the jungle lived a wild little boy. He could squawk, roar, and hiss like his animal friends and was loved by all—except a toothy, angry … Read More →
Sneak a Peek: The Jungle Book for the iPad
Meet Electric Type’s The Jungle Book: The Story of Mowgli and Shere Khan. When Electric Type was founded in 2010, our goal was to build a better digital book for the iPad. We wanted our first title to be a well-loved story, so we chose the … Read More →

The Jungle Book in Salon
Salon posted the feature “Why the book’s future never happened“ (very interesting piece on the hypertext book’s failure to launch) earlier this month, and we’re happy to report The Jungle Book for iPad was given a mention. Squee. And, it must be noted, that we sympathize with the following quote … Read More →